Magento is an open source E-commerce software, created by Varien Inc., which is useful for online business. It has a flexible modular architecture and is scalable with many control options that is helpful for users. Magento uses E-commerce platform which offers organizations ultimate E-commerce solutions and extensive support network.

Magento supports a Web template system which generates multiple similar-looking pages and customizes theme.

Magento provides a basic theme which sets up an eCommerce website. The theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via FTP or SSH and applying them using the backend admin system.

Magento developers have created Magento plugins that extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module's Extension Key through Magento Connect Manager.

Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.